“Scores on the Doors” – The Broadgate Brand Perception Survey Results

Posted on : 27-05-2015 | By : Jack.Rawden | In : General News

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Recently Broadgate kicked off an internal initiative to try and gauge the “Broadgate” brand and it’s perception across its stakeholders.  In March a survey was distributed and responses flowed thick and fast.  Respondents were from a variety of groups, from clients to partners, associates, rivals – even one of Broadgates director’s mothers.  If you were one of the people that took the time to respond, thank you.

Survey Aims

Since 2008 Broadgate has been providing Technology and Business Services to a range of institutions.  A decision was made in January this year to see if Broadgate could gain an understanding of how it is viewed by its stakeholders. As a company we were keen to get a feel for:-

  • How the Broadgate “Brand” is seen and what is associated with it
  • If there are any gaps in services Broadgate are currently providing
  • Our Communication Channels, how people use them and the content
  • If there is anything that Broadgate should be improving

Results from the survey were combined, analysed and key trends/themes emerged. Broadgate has taken valuable insight from this and some of the findings are included below.

Broadgate Brand Quotes

Communication

Broadgates communication channels have been generally well received.  Stakeholders have reviewed the Broadgate twitter feed, LinkedIn profile, website, blog and newsletter.  In general the level, detail and frequency of communication was good and as part of the process Broadgate will continue to develop these, particularly the newsletter to keep content informative and relevant. In the near future the newsletter will receive an updated look and we will strive to continue to produce informative, relevant and forward thinking articles.  There will also be a push to improve the social media content, so if you don’t already, follow Broadgate on LinkedIn, Twitter and soon Google +.

Brand Perception

The good news for Broadgate is that the Broadgate name and brand is overall perceived well.  Trust, knowledge and strengths all scored highly.  This is something that as a company we will endeavour to keep and improve as Broadgate grows.

A few comments that came from the survey associated Broadgate as being “Credible”, “Un-biased”, “Knowledgeable”, “Delivers Value”, “Experienced” and “Flexible”.  From a Broadgate perspective this aligns with Broadgate’s “Core Values” and what we pride ourselves as some of our key strengths.  We will continue to work to these “Core Values” and ensure that our standards don’t slip.

Could improve

The survey did highlight some areas in which Broadgate can improve and work has been started to try and improve these areas.  Broadgate has a social media presence, however, respondents to the survey did not view or engage with the content.  Broadgate also needs to improve visibility on its core technical strengths between groups.  Certain groups see Broadgate differently to one another, which means there is an issue with the way Broadgate is communicating its core skills and values.  Work has already started on both of these areas and hopefully these will be resolved in the near future.

Overall the survey has been a success, things that Broadgate are doing well will be the core values for Broadgate as it progresses and expands further.  Areas for improvement will be addressed and plans are in place to try and remediate them.  All feedback received has been taken on board and will used to improve the level of services Broadgate provide.

Obtain value from your cyber security investments

Posted on : 27-05-2015 | By : richard.gale | In : Cyber Security

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Protecting against cyber-attacks is starting to feel like throwing money into a bottomless pit. Gartner estimates that five percent of all IT spend is now consumed by security technology and solutions. But just how much money should a firm spend to protect itself? What is good enough? The answer is that ‘it depends’…

There is a cost to providing a level of security and there is a cost of a breach. Weighing up those costs and the likelihood of something happening is not always straightforward. The impact of a data loss can be very difficult to assess. The recent Sony breach had varying estimates exceeding $100m which have now been quietly downgraded to $15m in ‘investigation and remediation costs’ according to Sony’s financial statements. $15m still buys plenty of protection but even if it actually ends up double that then it only represents less than 2% of Sony’s sales in 2014.

Other very public data breaches involving millions of credit card holders (Target & Home Depot in the U.S.) have an impact on the consumer but the actual effect on the organisation is limited and is usually at least partly covered by insurance.

So is there any point spending more money on cyber protection? Over the years we have performed a large number of security assessments for our clients across a range of business sectors. We have often found that there is relatively high levels of spending but maybe not in the right areas with a focus on technology solutions rather than incorporating people and processes.

The other  significant findings are:

  • The likelihood and value of loss is very difficult to calculate
  • Explaining the impacts, consequences and counter-measures are described in technical rather than business terminology

What we have been working on over the last few months is distilling the data from our previous assessments and building it into a robust process to assess an organisations risk profile, quantifying the risks and costs of loss help the board understand the current state of the organisation. We can then construct a road map with measurable steps to the desired improved state.

Next month we are launching Broadgate’s new assessment product. We are very excited as we feel it provides a bespoke, business related 360 security view of an organisation. It is based on the existing standards (such as ISO27001, UK  Government’s Ten steps,  Cyber Essentials, Sans20) to provide a solid basis for the analysis. Broadgate’s unique security assessment methodology incorporates a “Cyber value at risk” incorporating the anonymised  data from previous assessments and based on your a number of features including business, sector, market size including factors such as the board’s media profile and public perception.

Our solution clearly explains the current status, risks, likely impacts. It also incorporates potential improvement measures &  solutions with measures of success in clear business language. This enables senior executives to make the informed, relevant investment decisions extracting the maximum value from cyber security.

Next month we will cover the product in more detail and are aiming to make a summary version, with historic data, available on our website for you to try. If you would like more information or a pre-release trial please contact Kerry Housley