Data Analytics – Big in 2013…Bigger in 2014

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We didn’t produce our annual predictions this year, but as we approach the end of January we thought the topic of data analytics trends deserved some attention. So, we’ve listed the Top 5 trends in this space that we believe will be prominent, or emerge stronger, during 2014. We strongly believe that the data analytics theme and driving decisions and future strategies will be at the forefront (see our other article on moving from hype to execution).

As always, we are interested in your thoughts!

1) More emphasis on Predictive Analytics

Looking back on past performance, peer groups and trends has been the traditional way of shaping and product and service strategies. However, with the improvement in predictive analytics, both from an infrastructure perspective with products like Hadoop managing unstructured data inputs, tools and a new breed of Data Scientists, technology leaders can now work closely with the business to drive decision making.

2) The Mobile Data surge continues

Seems that consumers can’t operate now with their trusty smartphone or tablet. Indeed, it is estimated that in 2014 mobile internet traffic will overtake desktop usage. With the amount of data that consumers download (and tariff limits increasing accordingly), the possibilities of companies using this information to analyse customer behaviour and adapt accordingly is huge.

3) Wearables and the “Internet of Things” revolution

For the first time we are seeing this whole subject make its way onto the CIO agenda. In 2013 we saw some activity, with the release of watches from Samsung and Sony (and the continued speculation of iWatch in 2014), smart health monitors, telematics devices and so on. For this year, expect the pace to pick up with organisations looking at new products and how to tailor the data to differentiated service offerings (such as insurance premiums).

4) Data Visualisation – Part of Business as Usual

The ability of business users to take more control of the organisational data, drive “what if” scenarios and visualise through dashboards have really taken off in the last few years. Once the data was transported out of the rigidity and control of central IT departments through to the users for agile manipulation, products like Qlikview, Tableau, Board and the like have really taken off. We expect this to become an expected part of the end user toolkit in 2014 and also see some consolidation/acquisition in the provider market.

5) On-Demand Analytics develops further

Cloud computing made great steps in 2013, with Microsoft Azure, Amazon Web Services and other providers extending the infrastructure, product sets, security and pricing to a level that is starting to entice customers away from build to buy.  We expect a further increase in shifting from on-premise infrastructure to running data compute analytics and business intelligence in the Cloud in 2014.

 

 

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Posted on : 31-01-2014 | By : john.vincent | In : Data

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